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Augmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased by data overlays over objects or places seen through the phone’s...
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The 10% World of Mobile Commerce; Running in Easy Mode
By Chuck Martin Samsung’s hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It’s called Easy Mode and when you switch the phone to it, the device provides...
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All Commerce Signs Point Up for Group of Retailers
By Chuck Martin Though we wrote about the 10% world of mobile commerce yesterday, it doesn’t mean commerce isn’t growing in some substantial ways. A new report out today indicates that some retailers...
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The Road Ahead for Mobile Payments
By Chuck Martin There obviously are multiple issues around the mobile payments, many dealing with consumer adoption. Last night, I got to participate in a one-hour Twitter chat dealing with some of the...
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Consumer Loyalty Programs & the Mobile App
By Chuck Martin Mobile apps relating to loyalty programs may give retailers an edge over showrooming. Deep inside a new study analyzing how brands connect and build loyalty with their customers is an...
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Linking the Mobile Shopper to Available Products
By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person who leveraged location to show where...
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Mobile Commerce Can Work at 30,000 Feet
By Chuck Martin Mobile for commerce keeps popping up in numerous new places. By now, we’re getting used to seeing iPads being used as checkout devices at small businesses and mobile payment devices in...
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The Gratification of Instant vs. Deferred Rewards
By Chuck Martin Companies continue to find innovative ways to incent and reward mobile commerce behaviors. Visa this week introduced an enhancement to its Visa Offers program, which allows merchants...
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There’s an App (and Revenue) for That
By Chuck Martin In the world of mobile commerce, app revenue keeps chugging along. A new study projects that mobile apps will generate $27 billion in revenue this year, with smartphones leading the way...
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Mobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing and with significant ($10+ million) funding, Boston-based...
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Android Owners Spending More per Order; Overall Mobile Up
By Chuck Martin More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they’re starting to spend more each time,...
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Smartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a mobile device for product research, most smartphone owners...
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Mobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may be relatively new, banks hold an advantage...
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Pushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications from various companies but some...
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Paying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter of this year, mobile Web payments in one global network were 20%...
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Airline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, they generally mimicked what they were doing online, with...
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Mobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if not most) codes simply led to a website, more often than not...
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Brick & Mortar vs. Mobile Shopping Behind the Scenes
By Chuck Martin As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I’ve been following two month-to-month mobile activity...
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Mobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by...
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When Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles walked, it takes a Bluetooth-linked smartphone to see...
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